A content strategy is a plan for using various forms of content to achieve business goals, such as increasing brand awareness, building trust, and attracting and retaining customers. It involves identifying your target audience, the problems your content will solve, what makes you unique, the content formats and channels to focus on, and how to manage content creation and publication.
The 5W1H Framework is a marketing tool used to analyze and plan a marketing campaign by answering the key questions of Who, What, When, Where, Why, and How. This framework helps marketers to understand the target audience, goals, and strategies for their marketing campaigns.
The Experiment Canvas is a tool that helps teams design the appropriate experiment at the appropriate time by facilitating focused conversations. With the canvas, designing a well-defined experiment becomes easier: begin by identifying the Riskiest Assumption, then formulating a clear and falsifiable hypothesis and experiment setup. After conducting the experiment, evaluate the results and plan next steps.
