A framework that helps businesses measure the success of their customer acquisition and retention efforts. The framework consists of five key metrics: acquisition, activation, retention, revenue, and referral. The goal of this framework is to provide a clear picture of a customer's journey from the first interaction to a long-term relationship and to help identify areas for improvement.
Porter's Five Forces is a tool used to analyze the competitiveness of a market by considering five factors: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitutes, and the intensity of competitive rivalry.
The STP Marketing Model is a framework used by marketers to segment a market, identify the target audience, and position a product or service to meet the needs of that audience. The model consists of three steps: Segmentation, Targeting, and Positioning. In the segmentation step, the market is divided into distinct groups of consumers with common needs or characteristics. In the targeting step, the marketer identifies the most attractive segments and decides which ones to target. In the positioning step, the marketer develops a unique value proposition for each targeted segment and positions the product or service in a way that differentiates it from competitors.
The 7Ps Marketing Mix is a framework that considers all the elements of a marketing strategy, including the traditional 4Ps (product, price, place, promotion) and adding people, process, and physical evidence. The 7Ps help to ensure that a company's marketing efforts are comprehensive and effective.
Why Some Ideas Survive and Others Die. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly.
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
