A great collection of proven frameworks, techniques, books and templates for your digital success.
Plus: ton of great stuff
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Frank Robinson
The MVP (Minimum Viable Product) is a technique developed by Frank Robinson, an entrepreneur and startup advisor. It is a way of quickly creating and testing a product with the minimum features necessary to gather valuable feedback from early customers.
Hubspot
A content strategy is a plan for using various forms of content to achieve business goals, such as increasing brand awareness, building trust, and attracting and retaining customers. It involves identifying your target audience, the problems your content will solve, what makes you unique, the content formats and channels to focus on, and how to manage content creation and publication.
GroupM
GroupM, a media investment group under WPP, has introduced its “Responsible Investment” buying framework, which is focused on five areas: Brand Safety, Data Ethics, DE&I, Responsible Journalism, and Sustainability. The framework signals a new era in media where scale is used to serve clients through a commitment to creating a better advertising experience for people. GroupM is working towards creating a healthier advertising ecosystem and aims to bring about positive and meaningful change.
Dave McClure
A framework that helps businesses measure the success of their customer acquisition and retention efforts. The framework consists of five key metrics: acquisition, activation, retention, revenue, and referral. The goal of this framework is to provide a clear picture of a customer’s journey from the first interaction to a long-term relationship and to help identify areas for improvement.
Michael E. Porter
Porter’s Five Forces is a tool used to analyze the competitiveness of a market by considering five factors: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitutes, and the intensity of competitive rivalry.