The STP Marketing Model is a framework marketers use to segment a market, identify the target audience, and position a product or service to meet the needs of that audience. The model consists of three steps: Segmentation, Targeting, and Positioning. In the segmentation step, the market is divided into distinct groups of consumers with everyday needs or characteristics. In the targeting step, the marketer identifies the most attractive segments and decides which ones to target. In the positioning step, the marketer develops a unique value proposition for each targeted segment and positions the product or service in a way that differentiates it from competitors.
STP Marketing Model
Goals
To segment the market into distinct groups of consumers with common needs or characteristics.
Identify the most attractive segments and target them with a specific value proposition.
Position the product or service in a way that differentiates it from competitors and meets the target audience’s needs.
Best pratices
Conduct market research to gather data on consumer demographics, needs, behaviors, and preferences.
Use segmentation techniques, such as demographic, geographic, psychographic, and behavioral segmentation, to divide the market.
Select the target audience based on market size, growth potential, profitability, and accessibility.
Develop a unique value proposition for each targeted segment, highlighting the product or service’s unique features and benefits.
Use various marketing channels, such as advertising, public relations, and promotions, to communicate the value proposition to the target audience.