SNAP is a framework to guide the creation of compelling and shareable content. It stands for Specific, Newsworthy, Actionable, and Personal. The content should be clear, concise, and specific to a particular topic or idea while being interesting and relevant to the audience. It should provide actionable information and be written in a personal and relatable way.
SNAP Shareable Content Framework
Goals
Target a specific audience and address a specific problem or need
Create content that is interesting and relevant to the audience
Provide the audience with actionable information or advice
Write in a personal and relatable way to make it easy for the audience to connect with the author
Best pratices
Research your target audience to understand their needs and interests
Write clear, concise, and specific content that addresses a particular topic or idea
Make sure the content is newsworthy and relevant to the audience
Provide actionable information or advice that the audience can use to improve their lives
Write in a personal and authentic voice to build a connection with the audience
Use storytelling to make the content more engaging and memorable.