The SCRAM framework is a method for creating focused, impactful, and results-driven content. It stands for Specific, Compelling, Relevant, Actionable, and Measurable. The framework aims to help content creators create content that is clear and to the point while also ensuring that it is engaging and able to drive results.
SCRAM Content Creation Framework
Goals
To create specific and focused content so that the intended audience knows exactly what the content is about.
To create compelling and engaging content so the audience is motivated to take action.
To create content that is relevant and useful to the target audience.
To create actionable content so the audience can take steps to implement what they have learned.
To create measurable content so that the success of the content can be assessed and improvements can be made over time.
Best pratices
Clearly define the target audience and what they want or need to know.
Use attention-grabbing headlines and subheadings to keep the audience engaged.
Make sure the content is easy to understand and concise.
Provide actionable steps the audience can take to implement what they have learned.
Include metrics and KPIs to measure the success of the content.