PAS Copywriting Framework

Anonymous
Anonymous

The PAS Copywriting Framework is a tool for creating content that resonates with your target audience by addressing their problem, making the issue more impactful, and then providing a solution. It consists of three key steps:

  1. Identifying a problem
  2. Agitating the problem
  3. Offering a solution.

Goals

Connect with your audience on a personal level Create a sense of urgency for your solution Increase the effectiveness of your message.

Best pratices

Clearly define the problem you are addressing Use emotional language and imagery to agitate the problem Offer a solution that is specific and tailored to your audience.

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