A content strategy is a plan for using various forms of content to achieve business goals, such as increasing brand awareness, building trust, and attracting and retaining customers. It involves identifying your target audience, the problems your content will solve, what makes you unique, the content formats and channels to focus on, and how to manage content creation and publication.
HubSpot Content Strategy
Goals
Increase brand awareness
Build trust with target audience
Attract and retain customers
Support people on both sides of the product
Reinforce solution(s) offered
Prove why your brand is worth listening to and buying from
Best pratices
Define clear goals
Conduct persona research to identify target audience
Create relevant and valuable content
Determine what makes your brand unique
Identify the best content formats and channels for your audience
Establish an effective process for managing content creation and publication