GroupM, a media investment group under WPP, has introduced its “Responsible Investment” buying framework, focusing on five areas: Brand Safety, Data Ethics, DE&I, Responsible Journalism, and Sustainability. The framework signals a new era in media where scale is used to serve clients through a commitment to creating a better advertising experience for people. GroupM is working towards creating a healthier advertising ecosystem and aims to bring about positive and meaningful change.
GroupM’s Responsible Investment Framework
Goals
GroupM’s “Responsible Investment” framework aims to improve the advertising ecosystem and drive positive social change by valuing and measuring media placements based on their social and environmental impact. The framework also seeks to promote diversity and support local journalism and credible news sources.
Best pratices
GroupM’s “Responsible Investment” framework is designed to give its agency teams strategic planning options for clients to consider when investing media dollars. The framework expands and scales GroupM’s existing initiatives in brand safety, diverse and inclusive media practices, the ethical use of data, support for credible news, and media supply chain sustainability.