The 7Ps Marketing Mix is a framework that considers all the elements of a marketing strategy, including the traditional 4Ps (product, price, place, promotion) and adding people, process, and physical evidence. The 7Ps help to ensure that a company’s marketing efforts are comprehensive and effective.
7Ps Marketing Mix
Goals
Define and understand the target market
Develop a comprehensive marketing strategy that takes into account all elements of the mix
Achieve the desired level of customer satisfaction and loyalty
Improve market share and brand recognition
Increase profitability
Best pratices
Clearly define the target market
Develop a product that meets the needs and wants of the target market
Price the product competitively
Choose the right distribution channels to reach the target market
Implement effective promotion strategies to create awareness and drive demand
Ensure that people (employees, customers, suppliers) are aligned with the marketing goals
Continuously monitor and improve processes to ensure efficiency and effectiveness
Provide physical evidence (packaging, store design, etc.) that supports the marketing message