The MVP (Minimum Viable Product) is a technique developed by Frank Robinson, an entrepreneur and startup advisor. It is a way of quickly creating and testing a product with the minimum features necessary to gather valuable feedback from early customers.
A content strategy is a plan for using various forms of content to achieve business goals, such as increasing brand awareness, building trust, and attracting and retaining customers. It involves identifying your target audience, the problems your content will solve, what makes you unique, the content formats and channels to focus on, and how to manage content creation and publication.
GroupM, a media investment group under WPP, has introduced its "Responsible Investment" buying framework, which is focused on five areas: Brand Safety, Data Ethics, DE&I, Responsible Journalism, and Sustainability. The framework signals a new era in media where scale is used to serve clients through a commitment to creating a better advertising experience for people. GroupM is working towards creating a healthier advertising ecosystem and aims to bring about positive and meaningful change.
A framework that helps businesses measure the success of their customer acquisition and retention efforts. The framework consists of five key metrics: acquisition, activation, retention, revenue, and referral. The goal of this framework is to provide a clear picture of a customer's journey from the first interaction to a long-term relationship and to help identify areas for improvement.
Porter's Five Forces is a tool used to analyze the competitiveness of a market by considering five factors: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitutes, and the intensity of competitive rivalry.
The STP Marketing Model is a framework used by marketers to segment a market, identify the target audience, and position a product or service to meet the needs of that audience. The model consists of three steps: Segmentation, Targeting, and Positioning. In the segmentation step, the market is divided into distinct groups of consumers with common needs or characteristics. In the targeting step, the marketer identifies the most attractive segments and decides which ones to target. In the positioning step, the marketer develops a unique value proposition for each targeted segment and positions the product or service in a way that differentiates it from competitors.
TDSP is a framework that combines the best practices from CRISP-DM and Scrum, with a strong emphasis on team collaboration. It provides comprehensive open-source documentation and incorporates Agile concepts to support data science projects.
The OSEMN Framework is a structured process for data analysis and machine learning that helps data analysts to structure their work and ensure that the results are reliable and meaningful. The five stages of the framework are: Obtain, Scrub, Explore, Model, and iNterpret.
CRISP-DM is a structured approach to data mining projects that consists of six phases: Business Understanding, Data Understanding, Data Preparation, Modelling, Evaluation, and Deployment.
SEMMA framework is a systematic approach for data mining and predictive modeling. It consists of five main stages: Sample, Explore, Modify, Model, and Assess.
